We got to sit in on a seminar for Etsy sellers presented by designer and social media maven Molly Clarke, of The Ring Liaison and Rock That Gem, and learned some secret -- and simple -- tricks of Instagram to set your brand apart. As Molly pointed out, Instagram is a positive community focused on creating and sharing with others, so don't be shy get started building your brand presence.
Here are 7 tips for succeeding with Instagram:
1. Photography is #1, obviously.
Molly suggests using natural light wherever possible, and emphasized the importance of quality and focus (see a great example from her Instagram feed below). When using filters, stick to one or two to give your photos a consistent brand look. Think of ways to give your photos a unique or consistent look with interesting backgrounds and settings. It's as easy as jewelry on wrapping paper with pops of colors; use interesting arrangements of product (rings placed in a circle, a rainbow of gemstone bracelets); don't be afraid of negative space and place your product off-center. Check out @violettinder for a look at a very consistent and unique brand photo style.
2. Don't Forget to Hashtag
Hashtags (#) allow you to "tag" your photos within certain categories and searched terms. Use descriptive words similar to your product name when hashtagging products. Molly suggests creating a hashtag unique to your store or brand to help fans follow you. A useful tip is to include only a few hashtags in the main photo caption, and then create a comment where you include other searchable hashtags to increase viewers of your photos. As other people comment, that comment will be hidden and won't clutter your photo caption. We've included @wanderluxejewelry below as an example of this smart hashtag trick!