Customer Relationships Matter, But Be Sincere

Do you know when your customers’ birthdays, anniversaries or other special events are taking place? If you haven’t created a special database with this information, start now. Even in a downturn, consumers will celebrate special times with their loved ones.

How to Thrive with Customer Relations:

• Differentiate your store’s approach with sincere, personal gestures that mark your customers’ special days, but avoid the hard sell – a simple greeting card, hand signed, for example.
• Before a bridal couple’s first anniversary, send a small gift, such as a scented candle, and wish them continued romance.
• Play up the “pamper yourself” angle for birthdays – send a pretty soap wrapped nicely and wish your customer a happy day.