Jewelry designers follow the seasons when creating their designs,
but is your store in tune with the changing design seasons, or falling
behind?
Most women don’t wear the same pocket book in the summer as they do in the fall. They also recycle shoes, clothing, and household items. Are these fashion-forward women coming into your store each season in quest of the latest jewelry designs? If they don’t turn to you, why not?
Jewelry Information Center has provided these public relations and marketing suggestions to ensure your store attracts more fashion-forward shoppers:
Be Proactive with Local Media: If your local newspaper
covers fall fashion, contact the fashion editor to make sure they are
including jewelry. Give the editor a copy of Jewelry Information
Center’s trend report and provide high-resolution images of product
that you carry in your store when possible. - Promote Fall Jewelry Trends In-Store: Create a special showcase section of your store dedicated to the new fall jewelry designs.
- Send Direct Mail: Direct mail should remind your customers that with the new season comes new designs worth exploring.
- Promotional Event Ideas:
- Hold an unveiling party for any new jewelry designs. Customers will think of these new lines as special and must-have pieces to add to their collection.
Partner with a popular clothing store to hold a fashion show to unveil new jewelry. You
can connect the jewelry styles with current fashion trends, educating
attendees on the importance of jewelry as an accessory. Merging your
partner-company mailing list with your own will allow new customers to
become familiar with your store and your jewelry. - Involving the community is always a no-lose situation. Get extra promotional mileage out of events by always remembering to to invite local press, and send a press release out about your store's events as well.
Take The Tip:
- For more information on how to write press releases and get your store plugged in the media, check out JIC's PR Handbook, available for free to all JIC members. Not a member? Visit www.jic.org to join.
- At Jewelry Information Center's website, anyone can access updated jewelry trends and gifting ideas. For more ideas about current jewelry trends, visit Jewelry Information Center at www.jic.org.
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