Using effective email marketing outreach is a simple step you can take this holiday season to see significant returns. However, good judgment must be used to decide how often to send email promotions and what content to include to ensure you put customers first and earn their trust, rather than turn them off.
Constantcontact.com provided the following tips that you can put into practice immediately with a focus on keeping your brand intact:
1. Reward Subscribers. According to Constant Contact, gift cards make an ideal reward. Use an email promotion that encourages customers to buy by including a monetary reward as a thank you. For example, for every $100 they spend, offer a $10 gift card to apply to their next purchase.
2. Avoid Product Overload. Showing too many products can confuse subscribers, instead group gifts by categories, like price points or types of receivers. Make sure to create supporting website pages to reflect those gift categories and items.
3. Transfer the In-Store Feeling to the Enail. Emphasize your store's key areas of customer service and in-store brand. Remind subscribers of the great personal service you offer, beautiful gift wrapping, your guarantees or return policies, or whatever it is that makes you different from your competition.Constantcontact.com says, this type of obvious messaging "might be just what your subscribers are looking for."
4. Segment. During
the holidays, it's more important to target your message to different
types of your customers, so that you are not perceived as an
"over-sender," which can make potential customers tune out. Monitor the emails you are sending to subscribers, go for quality instead of quantity, and be strategic about what you send to whom.
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