According to recent studies, consumers say they are less likely to purchase jewelry this holiday season. So it’s more important than ever that you put your store front-and-center. One of the most economical ways to accomplish this is to ride the coattails of broader industry or retail promotions, like Cyber Monday. Connect your online or in-store promotions to this heavily promoted e-shopping day, which falls the Monday after Thanksgiving, to gain a competitive edge.
Amanda Gizzi of Jewelry Information Center (JIC) shares the following ideas on how your store can ride—not get wiped out by—the Cyber Monday wave:
- Don’t miss out! Remember that the Monday after Thanksgiving is already recognized by consumers as a big shopping day. Last year ComScore reported that online sales for the day hit a record $733 million.
- If you've got e-commerce, flaunt it. Send email alerts to you customers promoting sales or special product features.
- Digital Marketing. If you don’t have an e-commerce site, you should still post specials and product features on your Website and alert your customers via e-mail to check out the site.
- Convert “Black Friday” browsers into “Cyber Monday” buyers. If you can’t close the sale on Friday, encourage customers to return to your store (or Website) after the weekend.
Take The Tip:
Get trend and gift giving ideas at the Jewelry Information Center website, www.jic.org, to help inform your male customers about the best gifts to give this holiday season.
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