Get Last-Minute Male Shoppers

Consumers will likely need more persuasion to purchase gifts this year as they face a more challenging economy.  This doesn’t mean consumers won’t purchase or receive jewelry, but they need to be reminded why jewelry is the perfect gift during these uncertain times.

One way to do this is to remind your male customers that a jewelry gift for loved ones can be the bright spot in their holidays and in their lives. In addition to targeting these shoppers throughout the season, don’t forget the ones who hold off until the bitter end by holding a “Christmas Eve Spectacular.” 

Jewelry Information Center’s Amanda Gizzi notes it’s no secret that men tend to wait until the last minute to purchase gifts for their loved ones. She shares the following ideas to thrive with last-minute male shoppers: 

• Hold a special event on the holiday eve just for men. 
• Have beers, free gift wrapping and a laid back atmosphere. Don’t forget to ask them for whom they are purchasing the gift. The more they talk about their significant other, the more likely they are to purchase. 
• Send invitations a few weeks out and consider placing a radio or newspaper advertisement to promote the event.     

Take The Tip:Find trend and gift ideas to help inform your male shoppers at Jewelry Information Center's website, www.jic.org.