In offering great customer service at your store, we hope you’ve already taken important steps to ensure your staff can provide the best customer service possible. In addition to proper training, they’re also going to need the right tools to perfect customer service -- and technology plays a crucial role.
Jewelers of America Director of Education David Peters offers the following “tech support” tips to truly thrive in customer service:
Use a Database System. Invest in a comprehensive database system that allows you to record, organize and customize all customer contact information.
- Individual Emails. Provide each employee with a personalized email address for customer communications.
- Update Website. Use your website to collect customer data and provide opportunities for customers to contact you. You can do this by incorporating a sign-up option at your Website for customers to receive news, updates or promotions from your store.
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