Nothing livens up a retail environment better than music, especially during the holiday season. While a holiday music compilation may get customers in the spirit, it can’t compare to live music. A music-themed event can make your store the center of festivities and it gives you the opportunity to give back to your community in a unique way.
Jewelers of America Director of Education David Peters offers these suggestions for bringing music to your store:
- Hire the local high school or college string section or small wind ensemble to play in your store. You can also look into small choral groups.
- Donate a certain amount from every purchase to the school or music group.
- Don’t forget to involve the entire school in your marketing efforts.
Comments