As we enter the final quarter of the year, even if you’ve stayed ahead of the curve, now is NOT the time to stop promoting your business. In fact, it’s imperative that you keep the momentum going because if you don’t, you can be sure your competitors will!
Over the coming weeks, we’ll share a series of high-impact, low-cost ideas from Jewelers of America Director of Education David Peters that will help kick start your holiday season.
Peters shares his marketing rules for creating a marketing foundation that thrives:
- Believe in Yourself: Believe in your ideas, products, services and staff and aggressively and proudly promote yourself to your community.
- Identify Your Store’s Unique Perspective: This cannot be emphasized enough, know what makes you different! Articulate this in all marketing and advertising efforts.
- Promote Value, Not Price: Price is about product only; value is about the overall customer experience.
- Have a Marketing Plan: Your marketing strategy must be part of your overall business plan. Stay tuned for specific strategies and promotions to help you thrive this holiday season.
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