Hopefully, you market your business year-round and your holiday preparations are well underway. However, if you haven’t yet begun, get started now! One great way to remind consumers what a great gift jewelry can be is to show your best costumers that you’re thinking about them and wishing them the best this season.
Jewelry Information Center’s Amanda Gizzi notes that this year, personal relationships are everything. She shares ideas on how to make the most of your season’s greetings:
- Holiday cards should only contain a “from our family to yours” type of message. Do not mix your messages.
Show You Care. The card should remind the customer that
you care about them; do not put any sale, marketing or “we hope to see
you this holiday” message inside.
Personalize It. If possible, write out your signature on the card to make it more personal.
Think VIP. Cards should go out to your best customers.
Send Them Early. All cards should be mailed right after Thanksgiving.
An Even Better Marketing Tip: Send them a Thanksgiving card instead. There are less cards coming in during the week leading up to Thanksgiving and it gets them thinking about jewelry early!
For more information about Jewelry Information Center, visit www.jic.org.
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