De Beers recently announced that it is doubling its Holiday budget this season. According to October research from the Diamond Promotion Service (DPS), many men intend to give diamond jewelry to the women they love, and diamond jewelry remains at the top of her wish list -- with stud earrings being the most wanted piece-type.
Capitalize on this desire -- and the marketing dollars that will be poured into promoting it -- by aligning your diamond messages with the DPS. (Click here to see DPS's holiday diamond messages.)
Resources being offered to jewelry retailers this year include:
TV and radio commercials: Jewelers can target prospects in their markets by taking advantage of the partnership DPS has with Spot Runner. Click here to learn more.
- Signage: Posters, banners, duratrans and window applications are available at http://dratranorders.com/dps.
The DPS also has promotional materials retailers can download directly from their site. Click here to download them.These include:
- A fact-filled poster that retailers can put in their back room to give associates info to help them close sales.
- Pocket cards for sales staff that list key selling points.
- Counter cards to help reinforce messages at the point-of-sale (pictured).
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