When it comes to incentivizing sales with holiday spiffs, it’s important that you know how to get the most from your sales staff. Are your associates motivated by individual rewards, group goals or a combination of the two?
In “Selling: Are your staffers sharers or sharks?”, National Jeweler magazine’s Michelle Graff explores these two approaches. While some store owners told Graff that product-related cash bonuses help move items, others say individual rewards can undermine teamwork.
Regardless of your approach, the article offers ways you can thrive with holiday spiffs:
Know Your Staff: Carefully consider what type of reward system -- individual, team, or a combo of the two -- works best in motivating your employees to sell.
- Get Into the Holiday Spirit: Make sure your staff is properly pumped for the holidays. Ideas to inspire include a quick local excursion or a motivational meeting.
- Consider Incentives on Individual Product: Whether you need to move older merchandise or push bigger margin pieces, incentives can light a fire under employees.
- Consider Vendor Spiffs: Vendors want their lines to succeed this season, so take advantage of the incentives they offer to do so.
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