The jewelry business is all about celebrating moments in people’s lives -- birthdays, anniversaries, weddings, graduations, and many more. As a jeweler, you share these special occasions with your customers, but do you get them to share back?
A quick glance at stories being told by visitors at Jewelry Information Center’s recently launched new website, www.jic.org -- as part of its “Jewelry Stories” consumer marketing campaign -- shows the wealth of goodwill consumers have toward jewelry. Harnessing that sentiment is especially important in these tough economic times.
Follow these tips to make the most of customer’s jewelry stories:
- Ask Customers to Share: Take advantage of JIC’s exciting national campaign as a way to encourage your own customers to tell their jewelry stories. Use the national JIC campaign as a way to encourage your own customers to tell their jewelry stories. Make sure your customers know about the great new “Jewelry Stories” section of JIC’s website, click here to view consumer stories.
- Extra Tip: JIC and Jewelers of America members have exclusive access to customizable marketing materials including point-of-sale signage and ad slicks that tie in to the national campaign, click here to sign in and download the materials.
- Make the Stories Fit Your Brand Message: Think about your brand and how customer’s personal experiences with your store can reinforce that brand image. Those are the stories you want to include in your marketing.
- Encourage Your Staff to Tell Stories: Whether it’s their own personal stories about jewelry or the special pieces they’ve sold customers, your staff have many memories to share. These can bring real meaning to the sales process.
- Share Your Personal Jewelry Stories: They can inspire your customers, your staff (and yourself) and serve as a powerful reminder of why you’re in the jewelry business.
Take The Tip:
- Check out Jewelry Information Center’s “Jewelry Stories” consumer marketing campaign at www.jic.org.
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