Mother’s Day is just around the corner and what better way to celebrate then by holding a “Mom’s Appreciation” event in your store.
Tips to hold a Mother’s Day event that thrives:
- Target Mothers, Sisters, Daughters: Invite your customers who are moms and also encourage others to bring in their mother’s to join in the fun.
- Make it Interactive: Create an environment where the moms can try on jewelry.
- Dress Up: Encourage guests to wear a favorite outfit that they’re looking to accessorize.
- Partner with an Expert: Get an expert to suggest make-up tips for mom and consider providing makeovers as part of the event. Connect with a local beauty salon or other beauty retail partner in your area, to expand your reach and the event offerings.
- Have Options: Provide a selection of price points to give visitors a choice of potential gifts.
- Extra Tip: For more information on how to pick the right price points, read our tip “Make the Price Right.”
- Focus on Experience & Future Sales: Instead of pushing for sales on the day, encourage customers to fill out Wish Lists.
- Extra Tip: For more ideas on how to incorporate Wish Lists, click here to read our recent Wish List-centric tip.
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