Are you and your staff being proactive and creating sales opportunities, or standing around complaining that business has dried up? In his “At the Counter” column for National Jeweler magazine, Doug Fleener asks, “When sales are slow, do you complain or create?” Fleener says the days of the easy sale are over.
You and your staff need to step up to the plate and create sales in the following ways:
- Be Proactive with Contact: Take time to make phone calls, and send thank you and follow-up notes to customers.
- Get Referrals: Ask everyone—from long-time customers to new ones—for referrals.
- Put in More Energy: Accept that it takes more effort to sell than it used to, so maximize every customer opportunity -- you may not have another.
- Stay Positive: Start fresh each day, regardless of yesterday’s results.
Take The Tip:
Click here to get more ideas from Fleener’s full column at the National Jeweler Network.
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