Do you make it easy for customers to contact you through your website? If users need a degree from M.I.T. to figure out how to email, call or visit your store, it’s time to rework your “Contact” page. There’s no point in investing a lot in your Internet presence, if customers have a hard time reaching you through your site. In “Make Your ‘Contact Us’ Page User-Friendly,” Megan Morris of MyBusinessMag.com shares ideas on ensuring your information is accessible.
Tips on how to improve customer accessibility to your store online:
- Make Your Contact Page Easy to Locate: Position the link near the top of your home page, in a way that works with your design, not hidden somewhere else on the site.
- Provide Your Telephone Number and Street Address: Sharing this information inspires trust in customers, plus it makes it easier for them to contact you in whichever manner they choose.
- Provide Email Addresses of People Who Can Answer Customer Questions: In order to avoid customers getting bounced around by those who can’t help, streamline the process by providing email addresses for employees who can answer the most commonly asked questions.
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