Whether it’s to build traffic, offer great customer service, get incremental revenue or all of the above, changing watch batteries is a great way to recharge your business. In “Batteries=Bucks,” JCK magazine’s contributing editor, Gary Roskin, writes about jewelers who use watch-battery business to increase profits, build foot-traffic and sell add-ons.
Use the following advice from jewelers to keep your jewelry business ticking with watch batteries:
- Up Sell: Display special merchandise near the battery display for impulse buying. For example, Ronnie Arrington, of Douglas Jewelers, in College Station, TX, says he offers product in the $250 to $500 range to attract customer’s attention.
- Get Repeat Customers: Build customer loyalty by offering free watch battery replacement.
- Know What You’re Doing: If you scratch dials, or crack cases or crystals, you can turn what should be a positive customer experience into a negative one.
- Even Dead Batteries Are Worth Something: Batteries contain silver. One jeweler notes that his store never throws away dead batteries. Instead, he sells them to a local refining company once a year.
Take The Tip:
Click here to get more useful watch battery tips from Roskin’s full JCK article.
I've never been much of a watch guy, so I'm pretty surprised to hear batteries can make such a big difference. Why would a person take the upsell on a battery, purely for the lifespan of the battery?
Posted by: Marc | November 18, 2009 at 01:54 AM