Your best practices are one of the most useful tools you have to get you through a downturn. Given that your customers are your most important assets, you need to be sure you maintain the systems and procedures that enable you to provide the best service possible.
Jewelers of America’s resident education and management expert David Peters shares the following customer-centric best practice tips:
- Ensure that your customer data is cross-functional. Anyone in your store with a legitimate need should be able to access all customer files.
- Protect customer data. Customer privacy must be safeguarded.
- Back-up data regularly, so a computer crash doesn’t lead to a business crash.
Aggressively follow-up on customer complaints. - Give all frontline staff the skills to perform.
- Spoil your customers rotten. That way, it will be harder for competitors to make them happy and steal them away.
Comments