Today’s consumer is more open to the buying online than ever before. Consider this statistic found in a survey by Forrester Research and Shop.org: U.S. online retail sales rose an average of 11% in the first three months of 2009. That trend is sure to continue, as people choose to shop in ways that are most convenient for them, whether in person or on the web.
Whether you’re just getting started -- or want to revamp your existing site -- Jewelers of America’s resident education and management expert David Peters offers advice on entering the e-world of opportunity:
- Get a Web Expert: Seek truly professional help.
- Know your budget: Keep your plans simple and achievable given your organization’s resources. Don’t take on more than you can handle. Especially in the current environment, it’s wise to look before you leap.
- Start Small: Implement your most basic goals first and build from there.
- Think Functional: Customers aren’t looking for “pretty” they’re looking for sites that are functional. Avoid over design and clutter at all costs.
Take The Tip:
“Tips To Thrive” has offered many informative tips on how to best create, enhance and market your company website. Click here to visit the “Working With The Web” tip archive to get more online tips, easily explained.
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