In a recent "Custom-Made Events" Tip, we featured creative event ideas from “Running Successful In-Store Events,” an America’s Best Jewelers workshop held during Jewelry Market Week in Las Vegas. Jewelers on the panel session also shared ideas on promoting and tracking events.
Take the following tips from successful retailers to get the most out of your in-store events:
- Get Personal: Bill Craig, owner of Craig’s Fine Jewelry in Ridgefield, CT, said his sales team calls and personally invites customers to the store’s “Designer Thursdays” events.
- Track Events on Facebook: Mark Mazzarese, of Mazzarese Jewelers in Kansas City, uses social-networking website Facebook to generate interest and get feedback on events.
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