Get Started on Facebook 101: Build Your Company Page

You want to reach more customers, faster and stay connected to them once you’ve found them. Facebook, the ever-popular social-networking website, has become a go-to web venue for businesses looking to expand their brand. Yet even for the most tech-savvy business owners, getting set up on the site can be daunting at first. Over the next few days, we’ll share Facebook tips to get you started without breaking a sweat.

Your timing couldn’t be better. Facebook recently made it even easier for brands and companies to connect with their target customers through their “Pages” feature. According to Inside Facebook, the updated version of the Pages feature has “the potential to … [reach] your customers in a very authentic, powerful, and extremely targeted way.”

Jewelers of America’s Communications Manager Lauren Thompson provides a simple seven-step process to set up a business-friendly Facebook Page:

1. Create A Facebook “Page,” Not a General Profile: For a business looking to build their brand awareness on the web, a Facebook “Page” is recommended.  A Facebook “Page” is optimized for a business or brand to share information, interact with “Fans" -- the people who like your company and add your Page to their Profile -- and create a highly engaging presence on Facebook.
2. Register Your Page: Whether you already have a personal Facebook account, or are registering to the website for the first time, you can create your Facebook Page by visiting www.facebook.com/pages/create.php. If you do not have a Facebook account, you will be prompted to create a “Business Account,” when building your company Page.
3. Choose Your Page Name Wisely: Just as with keywords for a webpage, make sure you use words in your Facebook Page name that people would use to search for your company and product online. Keep it short, but if your company name does not reflect the product (jewelry, diamonds, jeweler, engagement, etc.) that you sell, consider adding a few keywords that do.
4. Edit Your “Info” Tab: Think of the Info tab as your “About Us” page. Keep your brand message and unique brand selling points in mind as you add details about your company, your products and services.
5. Generate Content: A Facebook Page is not something you create once and let sit. Its success in drawing people to your store is dependent on continuous content. Dedicate time to your Facebook Page to upload photos of your store, products and events. You’ll also need to add notes and news content regularly.
6. Get Fans: Once you’re Facebook Page is built, you can invite your friends, customers and business associates to become Fans, by uploading their email contact information to the site. This is where you see social networking in action. For every Fan who adds you to their “Profile,” their entire Facebook network will be notified and can become Fans themselves.
7. Have Fun: Don’t forget to let your personality shine through with everything you add to your Page! When you have fun, your “fans” will too.

Take The Tip:

• If you find yourself getting confused by Facebook jargon, check out our Facebook Terminology Primer.
  
• Click to read “Put Your Best Face(book) Forward,” with more strategies for marketing your store.
  
• For even more social networking tips, click here to read National Jeweler magazine's “Jewelers Make a Date with Social Networking.”
  
• For tips from a panel session at Couture Las Vegas, read “Jewelers Share Social-Networking Tips at ABJ Event.”
  

Comments

[Lauren @ Jewelers of America]

Thanks, Replica Jewelry! We hope you browsed our "Working with the Web" category: http://tips.jewelers.org/working_with_the_web/

We update it regularly with web tips for retailers, some new posts include info on google analytics and how to supplement brick-and-mortar sales to online sales.

[replica jewelry]

Hi,
I think this is one of the most interesting and knowledgeable post here you have submitted. i am really very much impressed to know about that. Anyways keep it up and keep continue with your valuable thoughts.
Thanks.