As jewelry retailers look for ways to reach new customers, online media must be a focus of their marketing efforts. The recent tip, “Get Started on Facebook 101: Build Your Company Page,” showed retailers how to set up a business-friendly Facebook Page. Once you’ve entered the Facebook frontier, there can be a language learning curve.
Use our Facebook Terminology Primer for key terms to help you find your way as you explore Facebook:
Admin: The person in charge of a “Page,” who can invite people to the Page, appoint other admins, and edit Page information and content. This will be you, a web-savvy employee, a marketing director, or all of the above.
Application: Users can add applications to their profiles, pages, and groups. These range from the super silly to the ever-useful.
Event: You’ll be able to add store “Events” to your Page for extra promotion. A key benefit to creating a Facebook Page, you can share news about upcoming events and create Invitations to the event for your Facebook “fans.”
Fan: A person who joins your page, because they like what your page represents – the company, product, brand message, etc. You can directly communicate with your “Fans” – through Event announcements and Facebook email messages.
Inbox: The Facebook mail application.
Insights: a free service that provides real-time metrics and analysis of your Facebook Page. For each Facebook Page, You can review Page activity and performance, fans and ad respondents, and trends and comparisons, so you can improve your business presence on Facebook.
News Feed: News Feeds highlight what's happening in your social network on Facebook. News Feeds are posted to profiles for all to see. You can add “News” about your store to your Page at any time.
Page: These are distinct presences separate from personal Facebook “Profiles,” and are optimized to reach new customers and build brand awareness.
Status: A feature that allows users to inform their friends of their current whereabouts, actions, or thoughts.
Tag: You can mark, or “tag,” photos and videos to identify the image or the person in the image.
Wall: A featured section inside every Facebook profile that allows people to post public messages to you.
Take The Tip:
- Click here to read “Get Started on Facebook 101: Build Your Company Page,” which provides easy steps to build your Facebook presence.
- Click to read “Put Your Best Face(book) Forward,” with more strategies for marketing your store.
- For even more social networking tips, click here to read National Jeweler magazine's “Jewelers Make a Date with Social Networking.”
- For tips from a panel session at Couture Las Vegas, read “Jewelers Share Social-Networking Tips at ABJ Event.”
