The merchandise in your display cases should be enticing to customers -- not dull, tarnished or scratched. But over time, products can get "used" in the retail case and no longer appear brand new. This is especially true with expensive merchandise that takes longer to turn.
Jewelers of America's COO Rob Headley, a quality control expert, suggests training sales associates on proper ways to minimize scratches, dents and loose stones while handling merchandise.
Headley shares the following staff-training tips to keep merchandise in good condition:
- Always work with merchandise on a clean, soft surface.
- Wear white cotton gloves when handling sterling product to avoid tarnishing.
- When shipping, ensure that the piece is immobilized firmly to avoid contact damage, from other pieces, or even from itself.
- Don't ever use elastic bands. They cause sterling "burns" that are almost impossible to remove.
- Handle items individually. For example, don't scoop up multiple pieces to place in the safe.
Check out Headley's other tip on how to store jewelry to keep it looking brand new, by clicking here.
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