In yesterday’s tip, we discussed the importance of really listening to your customers. This helps you determine what they truly want, versus making assumptions that could be wrong. Today, we look at the bad listening habits you and your sales staff must avoid.
Jeweler’s of America’s David Peters says to avoid these “traits of a poor listener:”
- He does all the talking; I never get a chance to open my mouth.
- He interrupts me when I talk.
- He never looks at me when I talk.
- He continually toys with a pencil, paper or some other item while I’m talking.
- He puts me on the defensive when I ask a question.
- He argues with everything I say, even before I finish making my case.
- Everything I say reminds him of an experience he’s had or heard about, and he tells me about them!
- He acts as if he knows it all, frequently interrupting to relate stories in which he was the “hero.”
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