By now you’re familiar with social networking web sites like Facebook and Linkedin. With a constant influx of new sites and affinity groups, it can be tough navigating through the clutter and ensuring your time online is well spent.
In Entrepreneur.com’s “Be Selective With Your Social Networks,” Jennifer Shaheen provides smart strategies on evaluating social networking sites and groups:
- Research the Audience: Look at the demographics of typical members to determine whether or not your potential customers are among its members. Shaheen says you should talk to people who invited you to join the group or network to find out what they’re getting from their involvement.
- Identify Your Time Commitment: The only way to get any real benefit from a social networking group is to spend time on it. Think about how many profiles you can effectively maintain.
- Focus and Evaluate: Once you decide to get involved in a social network or group, Shaheen says to keep the following questions in mind:
- What outcomes do you hope to see from this community?
- How are you making it happen?
- How much time are you investing daily to reach your goals?
- What is your metric for evaluating your results?
Comments