Your core values are the foundation of your business; your staff and customer relationships are built upon them. The same must hold true for your online presence. But you can’t build positive customer relationships online without real trust, in your store and brand.
Peters shares the following tips for gaining online customers’ trust and their business:
- Spotlight Your Professionalism: Make your policies clear and easy-to-find for customers. In the colder, less personal world of the Internet, people seek higher levels of ethics and honesty.
- Emphasize Your Values & Ideals: Make your values and ideals an obvious component to your site. Your message and focus must be careful, helpful and solution oriented. Make sure that your site is reinforcing these values at every point of the online interaction.
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