Easy, intuitive navigation is an essential component of any website worth browsing and shopping from. Jewelers of America’s David Peters says your website must be entertaining, ever-changing and easy to use.
Apply Peters tips to improve your website’s navigation:
- Use a Professional: While you may want to cut corners by having your college-age nephew build your site, there is no substitute for professional design and development.
- Use Simple and Clean Designs: A website that looks cluttered isn’t only unattractive; it’s also more difficult to get around. Your website design should have a balance of white space and content.
- Use Unobtrusive Technology: Bells and whistles are great when they make your site more user friendly, but they can detract from your website if they are too obvious. Things like scrolling news feeds or pop-up windows may sound good in theory, but can be annoying to people who visit your site.
- Maintain Updated Content: Give visitors a reason to return by including fresh, updated content on a regular basis.
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