The worst appears to be over, according to a recent article in INSTORE Magazine. In “Signs of a Recovery: 3 Things You Should Be Doing Now,” David Brown, of the Edge Retail Academy, says jewelers still have a long road ahead, but the signs are starting to look positive.
While it will take time to rebuild store sales to pre-downturn levels, now is the time to start. Use these tips from INSTORE to do it right:
- Review Your Database: Get ready for updated promotions by verifying contact details and eliminating duplicate records.
- Review Aged Inventory: Since sales have been slower, Brown says inventory has aged quicker and your store probably has a higher percentage of underperforming product. Now is the time to clear it out and invest in new product.
- Have a Spring Clean: Freshen up the look of your store (out with the old display cases), and your attitude. If you continue to operate with a downturn mindset, your staff and customers will respond accordingly.
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