Over the last couple of days, we’ve discussed how to look the part when it comes to television interviews. Today, we offer tips on how to convey your message (your brand or store, the beauty of jewelry, and your main points) in the most compelling way. Jewelry Information Center’s Amanda Gizzi says that before you utter one word, think about how your style of speaking can impact an interview.
She provides the following suggestions for a smooth interview:
- Remember to Pause: It’s natural to want to fill the gaps if there’s a lull in the conversation. However, on the radio or television interview, instead of throwing in an “um,” Gizzi says it’s okay to simply pause and gather your thoughts before moving on.
- Speak Up and Slow Down: Speak a little louder than normal and slow down. It’s not a race, it’s a discussion about jewelry.
- Sound upbeat.
- Be Personal: Use the reporter/interviewers’ name at the beginning and end of the interview. It will make you seem more engaging.
- Prepare "Message Points": Make sure you know beforehand the message points -- the main ideas about your store or the topic that you want to convey to the audience -- and work them into your answers repeatedly.
- Practice: Don’t forget to practice a few time beforehand!
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