Website Marketing Don’ts

Whether you’ve finally joined the Internet age or you’ve been online for years, it’s important that you avoid common web mistakes. In Entrepreneur.com’s “Website Marketing Turnoffs,” Guy Kawasaki shares some of the ill-informed ways a company can sabotage their products and services online.

Make sure to avoid the following bad web “habits” and build customer loyalty:

• Forcing Immediate Registration: While requiring new user registration is a good way to learn about your customers (or potential customers) forcing users to register as the first step -- before they’re really interested -- can be an instant barrier.
• A Site That Can’t Be Searched: Kawasaki says if your site goes deeper than one level, it needs a search box.
• Limiting Contact to E-Mail: Offer visitors the option to contact you the way they want to contact you, with all the important info, e-mail, phone number, and snail mail, available. If you only let people reach you via a “Contact Us” form, consider Kawasaki’s take: “Why can't companies be honest and just call it ‘Don't Contact Us’?”
• Restricting Username Options: Most web-savvy visitors already belong to many sites. Don’t ask them to create a new user name that they are likely to forget. Instead, make sure your site lets them use their e-mail address as the username. They won’t forget it.

Comments

[Seo Firm]

I found those tips really useful, further i want to add that the front page of any website should be very simple and attractive in a sense it should be giving an introduction by itself. People don't have to go further to know exactly what this website exactly does?