In this Tips Series, Jewelry Information Center’s Amanda Gizzi shares her expert marketing advice to help you boost sales with tough marketing.
Gizzi says it’s important not to discount your digital customer:
- Your website has the potential to drive more traffic your “store” than your brick-and-mortar location. You may prefer to get to know the customer in person, but if you’re not online you’re missing out on a huge segment of consumers.
- With website analytic tools, like Google Analytics and digital communication platforms like Constant Contact, you can monitor which messages and communication methods are successful.
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