With so much focus on the holidays, it’s easy to lose sight of year-round sales opportunities that can help sustain and grow your business. Hopefully, you’ve created a customer database that includes milestone dates, such as birthdays and anniversaries. One way to use this data is to set up promotions around birthstones. These can be used to both target existing and attract potential customers.
Promote birthstone sales with these great event and marketing ideas:
- Hold a monthly “birthstone” event, where one lucky guest has the opportunity to win a piece of jewelry with their birthstone.
- Partner with other local vendors that could also benefit from monthly occurring events.
- Example: A flower shop that wants to celebrate the “flower of the month,” wine shops that have "wine of the month" clubs.
- Promote birthstones for mom as a Mother’s Day, anniversary or “push” gift. You can suggest creative jewelry ideas such as pieces that include the birthstones of each child.
- Highlight the “birthstone” of the month with promotions, displays and incentives for both your customers and staff.
Take The Tip:
Use Jewelers of America’s consumer education brochures such as “What You Should Know About Birthstones” and “Gemstone Leaflets” to highlight birthstones and share your knowledge with customers. Click here to learn more.
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