Gifts of jewelry help commemorate life's biggest moments. To ensure you stay top of mind with your customers, it is vitally important to communicate with them on a regular basis. "Addressing your customers’ special occasions helps them associate those moments with jewelry," says Amanda Gizzi, director of consumer communications for Jewelers of America.
Jewelry Information Center has created a marketing program that helps you "re-engage" your customer and encourage them to share what is undoubtedly one of their favorite stories...their engagement proposal story!
JIC's “Ultimate Proposal Contest” is a nationwide search for the best engagement proposal story that will launch on www.JIC.org on February 15. The contest is open to anyone who has ever proposed or been proposed to.
Retailer jewelers are encouraged to sign-up to become participating jewelers. In doing so, you will be provided with marketing tools designed to effectively reach out to your customers and create momentum for them to return for future jewelry purchases.
The free marketing tools you would receive for JIC's "Ultimate Proposal Contest":
- In-Store Counter Cards: Conversation starters for salespeople to introduce the contest
- Postcard/Bag Stuffer: Reminders for your customers to enter their story into the contest, reinforcing their connection to your store
- Digital Contest Badge: A link to JIC's contest from your website and/social media platforms
- Email Blast Templates: An inexpensive way to alert your full customer database about the contest
- Incentives and Prizes: Prizes for consumers, retailers, and sales associates are all being given out as part of the contest
Take The Tip:
For more information on JIC's “Ultimate Proposal Contest,” click here or email agizzi@jewelers.org.
Comments