Everyday monotonous tasks can be turned into a perfect public relations opportunity for your business. Learn to think like a well-oiled PR machine by making everything you do synonymous with your brand.
The JICchicks, the spokeswomen of Jewelry Information Center -- Jewelers of America’s consumer education arm, perform public relations on a daily basis and offer some great examples:
- Mail Your Brand: Did you know that you can have stamps made that promote your business? According to the Jewelers Resource Bureau, anyone can have their jewelry images turned into legitimate postage stamps. Go to Stamps.com to make yours today!
- Carry Around Your Camera: Take pictures as you go about your daily activities and post them to your website. Your customers would find it fascinating to go behind the scenes, while you discover gemstones and other great jewelry finds during trade show buying trips. What may seem like a mundane business trip can be turned into an Indiana Jones-like field trip to your customers.You'll keep them returning to your website for updates -- and jewelry!
- Get on Facebook and Twitter: Connect for free with current and potential buyers through social media networks! You can learn how to set up a Facebook page for your brand with our "Facebook 101" Tips.
- Need Extra Help? If you don’t know how to get started, call your local high school or college and see if they have an internship program for students, who can set you up for little cost.
Take The Tip:
- Get more great public relations and marketing tips from Jewelry Information Center, by visiting our JIC Tip Archive.
- If you are a Jewelers of America member, take advantage of a free jewelry marketing opportunity by participating in JIC's Ultimate Proposal Contest, a nationwide consumer contest that launched on February 15. The contest asks people to share their proposal stories online at www.JIC.org for a chance to be voted America's "Ultimate Proposal" and receive a getaway in Greece. Jewelry retailers who register as participating retailers for the contest also have a chance at winning a beverage center for their store and having their top 10 sales associates win prizes including a new Sony flat screen TV and Macy's gift cards. Click here for more information. Click here to read the amazing jewelry stories already posted.
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