While it has become popular to secret shop competitors, are you doing enough to look at your own store through customer’s eyes? In “Scouting Your Store!”, Brad Huisken, of IAS Training, notes the importance of seeing your store the way that other’s do. Unfortunately, he says businesses don’t use this technique often enough.
He shares the following tips to help you evaluate your business and thrive:
- Take the time to walk through your store and see it with a critical eye. Try and put aside your perspective by asking yourself what you’d think if you’d stepped in for the very first time, with no knowledge of the layout or product.
- If red flags come up -- like the placement of a particular product -- chances are a customer will have a similar reaction.
- Try to identify any weaknesses that could detract from the customer experience and fix them.
- Ask your sales staff to do a similar assessment, and then compare notes at a team meeting.
- Consider getting an outsider’s opinion. They don’t need to be an expert, just someone who can honestly share their thoughts on your store.
Take The Tip:
Read Huisken’s blog at Expert Business Source to get more information on this and other sales strategies.