Don’t Forget Outstanding Online Service

Earlier this week, we offered advice from Larry Chasin, President & CEO of Ideal Diamond Solutions, about  joining the “free” marketing and information revolution. He shared tips on how to turn consumer desire -- and expectations -- for free information into an online marketing tool for your jewelry business.

But offering free marketing and expertise is just one part of the equation. If draw people to your jewelry website without providing outstanding services for outstanding products, the initial attention will fade quickly.

Today, Chasin offers some must-have online service options to go along with your marketing:

• Be Responsive: Don’t let consumer communications collect dust. That means responding to emails promptly.
• Offer Choice: Your website should offer consumers options, with services such as online diamond inventories.
• Inspire Creativity and Individuality: If you want to compete online, your website should have technical capabilities like "design your own ring" modules that customers have come to expect.

Take The Tip:

If your company website is slipping behind your customers' expectations, Ideal Diamond Solutions (IDS) offers virtual diamond inventories and other website enhancements as add-ons to your existing website and also included in their website packages. Jewelers of America provides members with great discounts on website packages from IDS. Click here for details.