Host Spring Jewelry Events

The post-holiday spring months don't have to be a slow season for jewelers. Get inspired by the shift in seasons, and help customers celebrate the new fashion season with events that tie into spring trends, spring (jewelry) cleaning and spring-related holidays.

Use these event ideas to help you thrive with spring jewelry sales:

• Play Up Spring Trends: Jewelers of America members can get a refresher on what’s hot this spring by checking out Helena Krodel’s 2010 Spring/Summer Jewelry Trends Report.
• Hold a “Spring Fever” Event: Showcase spring styles with a party for your best customers. Offer incentives, such as a door prize for showing up early and/or bringing a friend who is not a current customer.
• • Extra Tip: In addition to food and drink, partner with other non-competing businesses (like a local make-up artist for spring makeovers).
• Offer “Spring Cleaning”: Attract new and existing customers with a free or reduced jewelry cleaning offer. Include “Custom Consultations” for clients who are interested in taking something from their current jewelry wardrobe and transforming it, through custom design, into a new and exciting piece of jewelry.
• Think Environmentally: Tie-in your spring promotions to Earth Day, which is April 20th. If applicable, play up jewelry lines that feature recycled gold and other Earth-friendly material. Sponsor Earth Day activities (like beach clean-ups, tree-plantings and other community events that promote the environment).