Pam Danziger, president of Unity Marketing, offers the following takeaways from the report:
- Encourage shoppers to start their holiday shopping early and they will spend more.
- Start promotions well before the official holiday season, to tap into the large pool of shoppers who are looking year-round.
- Don’t go overboard: If you have holiday decorations such as Christmas trees up during the summer, it could be off-putting to some customers.
- Make it fun: Danziger suggests promotions like “Christmas in July” and “Buy One, Stash One” events to get customers thinking about their holiday shopping early.
Take The Tip: