Live From Las Vegas: Retail Masters of Promotion

Smart marketing is a key component of your business, but how do you create great, affordable promotions that work? Amanda Gizzi, Jewelers of America's director of consumer communications, will seek the answers to these and other questions as she moderates the JCK Show panel, “Retail Masters of Promotion.” Savvy promotional experts will share insight into the marketing puzzle. The panelists include Cathy Calhoun, of Calhoun Jewelers; Kristen Darrow, of Fred Meyer Jewelers; Dan Schuyler, of Lily & Co.; and Ryan Berg, of Lee Michaels Fine Jewelry.

Attendees of the session will take away great marketing tips including:

• The Importance of Taking Risks: Marketing in 2010 isn’t for the meek. You need to be prepared to put your business out there in new and exciting ways.
• Standing Out From the Crowd: To be successful with your marketing campaigns, you cannot simply copy what your competitor is doing up the road. A "cut and paste” marketing mentality will backfire, if you haven’t considered the “why” behind successful promotions.
• How to Market Without Breaking the Bank: It’s a brand new world when it comes to marketing opportunities and many of them are extremely low-cost or even free. The key is understanding how to use them in ways that matter to customers and that don’t cost even more of your time, something perhaps more valuable than dollars.

Take The Tip:

Attend the “Retail Masters of Promotion” to get insight from some of the jewelry industry’s marketing stars. The session will take place on Monday, June 7, on the JCK Show floor, Theater 2 (aisle 30,000).