In addition to noting the importance of bridal as a “gateway,” Alexander shared the following takeaways:
- Trends Change, but the need for a “connection statement endures”: In other words, young customers still see the importance of an engagement ring and its enduring power, but they may not want the style and look (or even the materials) that older generations opted for.
- Bride’s window shop: According to The Knot survey, many women begin looking at rings before they’re engaged. If you want them to remember your store and return, make them feel comfortable.
- Local retailers can win: Survey respondents also said they were more comfortable dealing with local retailers, who they said provide better service and had higher trust levels. Is your business doing enough to leverage that personal, community connection?