Jewelers of America Chief Operating Officer Robert Headley represented the association last week on "Midmorning," a Minnesota Public Radio program that was covering conflict diamonds and consumer confidence surrounding the international diamond supply chain. The program, hosted by Kerri Miller, also featured Tom Zoellner, author of The Heartless Stone and Corinna Gilfillan of the non-governmental organization (NGO) Global Witness. Headley entered the conversation in the second half hour, representing the views of Jewelers of America retailers in the U.S., who are the closest connection to consumers. The discussion covered the Charles Taylor War Crimes Tribunal, recent decisions regarding diamonds from Zimbabwe's Marange region and what the industry is doing to ensure consumers are buying diamonds that are not from conflict.
Given Jewelers of America Retail Members direct connection to consumers, Headley said that the association understands and agrees with the notion that customers want to be sure that they are not buying stones tainted by conflict. In order to be reassured, he suggested consumers talk to their jewelry retailers and learn about the steps taken to stop the flow of diamonds from conflict sources.
Headley also noted Jewelers of America's ongoing commitment to the Kimberley Process and the World Diamond Council (WDC) System of Warranties. When discussing the case of diamonds from Marange, Zimbabwe -- where there are concerns that go beyond the scope of the KP [Hyper LINK to JA Zim statement -- he noted that Jewelers of America has strongly recommends its members to require additional assurances from their diamond suppliers that go beyond the Kimberley Process and the System of Warranties.
He also emphasized the fact that the industry and governments are working very hard to improve the situation and strengthen the Kimberley Process in Zimbabwe and elsewhere, and that the majority of diamonds found in jewelry come from countries where there is no conflict.MORE INFORMATION
Jewelers of America prepares special guidance for its members on issues that affect consumer confidence, like conflict diamonds and the current issues in Zimbabwe. Jewelry Retailers and Suppliers can prepare their staff to address increased concerns by reviewing JA's guidance, which includes Sample Letters to Suppliers, Sample Policy Statements and Media/Consumer Talking Points. Click here for more information.
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