JIC Promotes Fall Fine Jewelry Fashion Across Nation

On August 25th, Amanda Gizzi and Helena Krodel, the expert spokespeople for Jewelry Information Center (JIC) -- Jewelers of America's consumer education arm, performed more than 30 television interviews about fall fine jewelry trends on morning shows across the nation. The media tour promoted the jewelry collections of Jewelers of America Supplier Members, while motivating audiences to seek out Jewelers of America Retail Member stores for their fine jewelry purchases.

How can anyone manage to be in 30 cities in one day?  If anyone can, it is the JIC ladies!

Helena Krodel (left) and Amanda Gizzi, of Jewelry Information Center, showcased
the fall fine jewelry trends on news stations across the country.

A satellite feed from Reuters Studio in Times Square, New York, allowed Gizzi and Krodel to conduct fun and informative interviews one after the other with television anchors across the country. From Rochester, New York, to Las Vegas, Nevada, cities small and large heard the JA message: To purchase jewelry from a reputable jeweler. 

The jewelry experts also discussed the top three fall trends in fine jewelry, which are: blackened sterling silver, gemstone and diamond slice jewelry, and oversized rings -- larger than the cocktail rings we have been seeing for several seasons. 

During each interview, Gizzi and Krodel shared savvy shopping tips, explained how to find a Jewelers of America reputable jeweler from www.jewelers.org, and informed consumers of all the exciting features and information found on www.JIC.org, the online resource for all things jewelry. 

Watch some of the interviews, hear JIC's fall fashion tips and see the JA Supplier Member jewelry that was featured, by clicking here to go to the “In the Media” section at JIC.org.