We just received a press release announcing an event that includes a "week of Internet marketing tips for independent jewelers" and wanted to pass it on to The JA Report's retail jeweler readers!
The Event: Just for Jewelers: A Week of Internet Marketing Tips For Independent Retail Jewelers
When: October 11-15, 2010
Mac and Cheese Web Marketing announces an online social media event Just for Jewelers. Starting October 11th, Mac and Cheese's Facebook page will feature free daily tips specifically for independent jewelers
Ronnie Ann Ryan and Vanessa Wood are the marketing duo behind the kitschy-named Internet marketing firm. After working with a local jeweler to incorporate social media and the Internet in the marketing plan, they recognized how the new connections can bolster customer loyalty, increase awareness and attract new customers. Ronnie emphasizes the use of social media by the next generation of consumers, “When independent jewelers continue only to advertise through traditional media, they are missing the opportunity to connect with social media users who are aging into the new customer base.”
Both Ronnie and Vanessa agree that supplementing traditional advertising with social media can fortify marketing efforts. “We see businesses that are unfamiliar with social media spending hours trying to participate without a strategy, and not seeing results” comments Vanessa. “Our tips, like our Internet marketing plans, are manageable and in small ‘spoonfuls’, so there’s greater potential for follow-through and success.”
For more information and to access the Just for Jewelers week blog, podcast, and tips visit www.macandcheesemarketing.com.