Ever since Prince William presented Catherine Middleton with the 18-carat oval blue Ceylon sapphire and diamond engagement ring worn by his late mother, Diana, upon her engagement to Prince Charles, savvy jewelry manufacturers and retailers everywhere took notice -- and for good reason. Jewelers from London to New York have been reporting surging demand for blue sapphire bridal jewelry.
The Royal Wedding also gives jewelers an opportunity to reiterate to customers the importance of jewelry as heirlooms that signify the meaningful moments in their lives. Royal Families have always understood the importance of jewelry as heirlooms. Prince William said giving Catherine his mother's engagement ring would ensure his mother was there in spirit for the special occasion.
Tell your customers about these famous jewelry heirlooms from the British Monarchy and look like a royal expert on the subject:
Queen Elizabeth affectionately christened the diamonds in this brooch "Granny's Chips" because they were originally owned by her grandmother Queen Mary. The "chips" are two large, beautiful diamonds: a 94.4-carat pear-cut stone and a 63.60-carat square-cushion cut diamond. Wouldn't we all like to have heirlooms that size?
Cambridge Lovers Knot Tiara
The Cambridge Lovers Knot tiara -- so named because of the Lovers Knots bows incorporated into the design -- was an appropriate gift from Queen Elizabeth to Princess Diana on her wedding day. Its origin dates back to 1914, when Queen Mary commissioned the crown jeweler Garrard to create a copy of a tiara owned by her maternal grandmother Princess Augusta of Hesse-Cassel. The three generations -- queens and princess -- are pictured below each wearing the diamond and pearl tiara.
THE ULTIMATE PROPOSAL STORY
Jewelers of America's consumer education arm, Jewelry Information Center, is leading a consumer marketing campaign that reminds jewelry customers about the power of fine jewelry to capture life’s most precious moments. JIC is currently holding it's second annual Ultimate Proposal Contest, which asks couples to submit their proposal stories and describe their engagement ring for a chance to win great prizes.