As jewelers, you'll experience more than a third of your annual sales in the next two months. With the extra foot-traffic could come extra inquiries into your store practices and how your business responds to current ethical issues that affect the jewelry industry, like diamonds from Zimbabwe, gemstone treatment disclosure or responsible gold mining.
Ensure your sales staff is ready for any questions they may receive this holiday season by having them review “Cracking the Code," the comprehensive online guide to Jewelers of America’s Code of Professional Practices. The online guide is designed to boost your bottom-line by giving you strategies to reinforce your customer's confidence in the products you sell.
Each month, we're excerpting sections of "Cracking the Code" to highlight the insightful and creative strategies included in it. This month, we spotlight the section in "Consumer Communications" that reviews JA's issue guidance -- an exclusive benefit to JA members.
To continue reading and access the complete "Cracking the Code," follow these three simple steps:
- Visit www.jewelers.org/elearning to access the new eLearning Center
- Click on the links under “Featured Course” to enter “Cracking the Code: A Guide to Jewelers of America’s Code to Professional Practices”
- Log in using your jewelers.org username and password