It's here: the biggest sales season for jewelers. We know you've got more important things to think about than the fact that 65% of shoppers will browse social media for holiday gift ideas, or that 50% of sales will be influenced by digital browsing (online, social, etc). However, it doesn't mean you can ignore the importance of social media marketing to boost your holiday jewelry sales and grow lasting engagement with potential customers. Here are some tips on how to create a holiday social media marketing calendar, quickly and easily, from email marketing platform, Constant Contact (Jewelers of America members get discounts on Constant Contact!).
How To Use What
Facebook Pros for Jewelers: you can post a variety of content (text, images and video). Facebook ads can target nearby consumers and drive local engagement and sales.
Twitter Pros for Jewelers: Consider this for customer service and immediate customer engagement. Monitor your Twitter activity and respond to follower questions and feedback, so you can turn social interactions into a opportunities for your business.
Pinterest Pros for Jewelers: Pinterest has a bigger shopping connection with users than other social platforms, so is the ideal gift idea showcase for your store. Jewelers should boost their presence on Pinterest because you will connect with consumers at the research and browsing stage of the buying process.
Instagram Pros for Jewelers: People are using Instagram more and more to browse gift and fashion ideas and engage with brands. It's photo-centric, so post photos of your merchandise, store prep, holiday sale promotions and don't forget to tag with hashtags that add you to the #holidaygift feeds.
When to Post
The key to creating a manageable social media calendar is focusing networks you think offer the best opportunity for your business. Constant Contact recommends the following frequencies:
What to Post
Constant Contact created this chart of the types of holiday posts to pre-schedule for each of the main social media outlets:
See a full suggested December holiday social media calendar at ConstantContact.com. With these tips, you can create a social media calendar that will keep your store and your jewelry top of mind with customers as they complete their holiday gift purchases. To make your social media marketing life even easier, consider using the discounts Jewelers of America members receive on Constant Contact and on Likeable Jewelers -- a social media marketing tool that automates your Facebook and Twitter content management.