We're really excited about our new social media benefit partner, Likeable Jewelers, because they take the guesswork out of social media management for jewelers. In their recent guest post they revealed the secrets to being more "Likeable" on social networks, now they give us their tips on using social networks to improve holiday sales:
The holiday season is rapidly approaching, and with it come the tons of small businesses and jewelers alike are all vying to get customers into the door. This year consumer spending is expected to increase 11%, so it’s no wonder so many jewelers are running holiday campaigns featuring great deals and offers. With all of these brands competing, here's how to make sure your holiday campaign gets noticed:
Integrate your promotions into multiple social channels.
Make sure your promotions not only live in the stores, but across social media as well. This year, marketers are planning on integrating across multiple channels more than ever. It's no wonder why: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases. With the outburst of activity on social media, make sure your holiday sales promotion is highlighted on your social media channels.