Jewelers of America recently announced a new marketing benefit of discounted weather insurance from Weather Insurance Agency. Once the holiday sales season ends, jewelers will need to switch their attention to the second biggest jewelry sales period, Valentine's Day. Consider getting creative with your Valentine's Day marketing and offering a weather-related sales promotion. These promotions drive customers to your store and away from competitors, by incentivizing them to buy jewelry during a certain sales period in the chance that they might get a refund if a pre-determined weather event occurs. We break down why these weather promotions are a win-win for jewelers.
- Increase sales for a given period of time: The time-sensitive nature of weather or event-related jewelry sales promotions offers customers a compelling reason to purchase from you now. A jeweler in North Carolina ran a weather promotion that offered a discount on jewelry sales if it snowed more than 6" in December and saw a 34% increase in sales due to the marketing campaign.
- Easy public relations opportunities for your store: The weather-focused marketing campaign translates well to media coverage, especially with the increased focus on extreme weather.
- Simple to execute and no risk to you: The best part is that weather sales promotions are simple for customers to understand and very simple for you to execute.
The benefits are obvious, get creative and work with Weather Insurance Agency to develop Valentine's Day jewelry marketing ideas like these: