When it comes to the holiday sales season, jewelry retailers are masters at coordinating customer service, inventory, shipping logistics and the like. But there are always areas that could use improvement. Check out these holiday management tips we compiled from some of Jewelers of America's partner programs -- we think you'll find a gem or two to make your holiday sales season run even smoother.
On social . . .
“Jewelers should take the time to build their relationships with their customers to maximize sales (and referrals!) during the holidays. Sweepstakes, giveaways, educational content, entertaining content – any way you can be likeable and add value for your customers is great. That way, when you ask for referrals and orders, your customers will remember you – with a big thumbs up! You rule!” - @DaveKerpen, Likeable Jewelers Founder & CEO