You don't want to miss a visit to the Jewelers of America Booth #1582 at the JA New York Summer Show, Sunday, July 24-Tuesday, July 26. We're featuring even more exciting member perks, giveaways and show specials than ever before.
- The first 200 booth visitors will receive a 2-for-1 voucher for a Norwegian Cruise Lines cruise!
- You can also enter our special raffle to win a 4-night cruise for two to the Bahamas*, courtesy of Capital Marketing Concepts!
- Meet Denise Horton from Denise Horton of Capitol Marketing Concepts, who can show you how your staff can increase sales with your own Norwegian Cruise Line promotion.
Continue reading "JA Featuring Cruise Giveaways, Members-Only Lounge @ JA New York Show!" »

It’s not all doom and gloom. Experts expect almost $70 billion in jewelry sales in 2008. But how can you capture your chunk of that goldmine? In the upcoming JA New York Show session, “Market or Die: 5 Ways to Grow Your Jewelry Sales in a Sinking Economy," marketing expert Rafael Mael will share five specific marketing strategies that you can use to drive in new business to your jewelry store.
Rising precious metals costs and growing pressures to increase your store’s service department productivity have made accurate pricing of repairs crucial to your bottom-line success.
You can increase your service department profits by using a professional repair pricing guide. Tom Weishaar, JA Certified Master Bench Jeweler with Underwood's Fine Jewelers,
Fayetteville, AR, will offer a session at JA New York Summer Show on “Pricing Repairs for Profitability—How to Develop a Comprehensive Repair Pricing Guide,” and he offers these tips on how to increase repair profitability: