As we leap into the busy and often chaotic holiday season, jewelry retailers should equip themselves with as many tools as possible in order to allow for easier and more efficient shopping. Making your the shopping experience easy leads to increased customer satisfaction, more closed sales and gives you a jump on your competition – which is not just other jewelers but the many gifting options now available to consumers. Jewelers of America’s web marketing benefit partner, WR Cobb Online, says there are three technologies jewelers should implement immediately to capitalize on their busy holiday and Valentine’s Day sales traffic. These tools help you capture your customers’ interests both instore and online and convert them in to sales.
The retail tools that could prove to be especially powerful assets for jewelers are:
- Mobile Applications: Taking your jewelry inventory online is critical in your branding and sales efforts. Giving your jewelry website mobile capabilities takes your store to an entirely new level. This is not only about buying online, but giving local – and national – customers the ability to search for you and find your products. According to the experts at WR Cobb Online, “Not only are people browsing and making purchases using smartphones, they’re increasingly using tablets. Recent reports are even indicating that tablet sales are outgrowing smartphone sales. This rapid shift in mobile shopping is expected to continue and stores that don’t have an optimized tablet experience are doing themselves a huge disservice.”