The JA Report: News, Tips & Trends from Jewelers of America

Get Certified in Jewelry Sales & Management at the SMART Jewelry Show

Jewelers of America Sales & Management Professional Certification exams are now updated and open to all jewelry professionals! We're kicking off their relaunch with on-site testing and special pricing at INSTORE's SMART Jewelry Show on April 12, in Chicago, IL.

Jewelers of America's prestigious Sales & Management Professional Certification validate the talent and proficiency of jewelry industry professionals to national standards. Certification can advance your career, differentiate your store and improve your reputation with fine jewelry customers. This nationally recognized jewelry industry certification is now open to all jewelry professionals! Jewelers of America membership is not required.

Jewelry professionals interested in achieving JA Professional Certification can take the exams at the SMART Jewelry Show, Friday, April 12, 2013. To celebrate the relaunch of these prestigious certifications, Jewelers of America is offering discounts for those who register for the onsite exams early. Click here for the SMART Show Certification exam application.

Meet Jewelers of America's New President & CEO: Part 2

Jewelers of America's new President & CEO David J. Bonaparte may be well known in the jewelry industry, but he still wanted to take the time to introduce himself to Jewelers of America's network of more than 3,000 jewelry retailer and supplier members. It's clear from his background at JCK Events, and his plans for Jewelers of America, that building relationships is incredibly important to Bonaparte. So begin to get to know the man leading Jewelers of America through his thoughts on career highlights, JA members and a few of his favorite things.

Career Highlights . . .

How did you get started in the jewelry industry?
I began with JCK in 1997 when Reed Exhibitions acquired the JCK portfolio. It was an instant crash course in the jewelery industry that was fast and intense! I had been with Reed since 1991 and prided myself on developing meaningful relationships and gaining customer trust by offering great products in the industries that we served. Well, JCK was at the pinnacle of the trade event, information and magazine business for jewelry, and the industry was all about relationships. I learned very fast how important the trust factor was and how it continues today.

What was the project at JCK you enjoyed most?
I enjoyed growing the JCK brand with the launch of Luxury by JCK. From there, we were able to launch Swiss Watch and a series of Privé Shows that serve the high-end retailer. This was all done under the umbrella brand of JCK. It was satisfying being able to determine what the needs were in the market and develop products that satisfied that need. When is all comes to fruition it is very special.

Thoughts on Jewelers of America . . .

Jewelers Mutual Double-Cash Promotion Extended

Due to the success of Jewelers Mutual’s holiday promotion for its Jeweler’s Cut™ program,   the special offer to earn double on qualified jewelry descriptions has been extended until February 28, 2013. The Jeweler's Cut program offers commercial insured retail jeweler or appraisers the chance at cash-back for introducing their customers to Perfect Circle® Jewelry Insurance.

If you’re a commercial insured retail jeweler or appraiser, you’re eligible to enroll in the Jeweler’s Cut program and start earning double per qualified jewelry description of a newly purchased or newly appraised item.

Jewelry items with retail values starting at $1,000 are now eligible! By lowering the value of eligible jewelry, Jewelers Mutual gives you a great opportunity to take full advantage of your jewelry sales, submit more descriptions, and earn additional cash rewards.

Tips to Protect Your Business: Avoid Slip-and-Fall Accidents

Winter weather brings colder temperatures, snowstorms and icy roads to many U.S. regions. That means your jewelry business is at risk of having slippery walkways and sidewalks outside, as well as wet, hazardous floors inside. Are you covered if someone slips and falls on your premises and sues you? Jewelers Mutual Insurance Company has tips to help you protect your customers from falls and your business from costly lawsuits.

Unfortunately, if someone is injured on your premises, he/she may state that you, the property owner, were negligent. An allegation of negligence is an attempt to prove that the property owner created an unreasonably dangerous condition, failed to reduce or eliminate this condition, and/or failed to acknowledge or provide reasonable care following the incident. Liability for being at fault can be devastating to a jewelry business, so many business owners insure themselves against slip-and-fall lawsuits.

To make sure you have proper coverage to protect your business against slip-and-fall injuries, contact your insurance agent. In addition, follow these precautions from Jewelers Mutual to help you avoid accidents at your store and help minimize the possibility for someone to file a negligence claim against your business.

Make sure you and your staff adhere to the following tips, especially as winter weather approaches:

Meet Our New President & CEO

As of January 1, 2013, David J. Bonaparte is Jewelers of America's acting President & CEO. Bonaparte is well known in the jewelry industry for his work over the last 16 years at JCK/Reed Exhibitions. For those who might not be familiar with his background, we're introducing him in this two part series.

Career at JCK:
Bonaparte started at JCK in 1997. He served as Sr. Vice President for the JCK portfolio of products and was the Global leader for the jewelry portfolio at Reed Exhibitions worldwide. Under his direction, the company established JCK as the brand leader for events, magazines and web products serving the jewelry industry.

An Advocate for Improving Jewelry Industry Issues:
Bonaparte has become a major advocate of issues and events affecting the jewelry industry. One prominent example of this is his development of The JCK Industry Fund. The JCK Industry Fund provides $400,000 annually to individuals, groups and associations that establish programs to benefit and promote the jewelry industry. Through this work, Bonaparte gained a unique awareness of the industry’s needs, and he helped facilitate grants for more than $5 million to organizations across the jewelry industry that address these needs.

How the Fiscal Cliff Deal Could Affect You

Congress and President Obama avoided sending the economy over a “fiscal cliff” by coming to an agreement just past the New Year’s deadline. On January 2, 2012, the President signed into law the American Taxpayer Relief Act (Fiscal Cliff Deal or H.R. 8) to avert the cliff.  Jewelers of America’s legislative counsel, Haake & Associates, provided the following summary of key provisions in H.R. 8 that are important for independent retailers and jewelry businesses:

• Individual Tax Rates: Makes permanent the 2001 and 2003 individual tax rates for individuals who earn $400,000 or less a year and married joint filers who earn $450,000 or less a year.  Increases individual tax rate from 35% to 39.6% for those above these thresholds.      
• Payroll Tax: Allows for the expiration, effective December 31, 2012, of the 2% moratorium on Social Security taxes for all wage earners.
• Alternative Minimum Tax (AMT): Provides a permanent AMT patch to prevent an estimated 30 million Americans from being subject to a tax liability increase.        
• Dividends and Capital Gains: Increases tax rate from 15% to 20% for individuals who earn more than $400,000 a year and married joint filers who earn more than $450,000.  Maintains 15% tax rate for those at or below these thresholds.     

Opportunity to Participate in AGS Jewelry Fashion Show

Don't miss out on a once-a-year opportunity to network with the best retailers in the business, who will see your designs on and off the runway during a Fashion Show and Showcase Reception! Jewelers of America Supplier Members have a special opportunity to participate in American Gem Society's Supplier Fashion Show & Showcase, Wednesday, April 24, 2013, during the AGS Conclave in Phoenix, AZ, April 24-27. Space is limited, so click to download application and register before the spots are filled! 

Jewelers of America's consumer education arm, Jewelry Information Center, is again producing the dynamic Jewelry Fashion Show this year, which offers advanced visibility for your jewelry. Read on to discover the many benefits of showcasing your jewelry at this one-of-a-kind event . . .

Four Things Jewelers of America is Thankful for…

What a year we've had at Jewelers of America! The year began with our esteemed President & CEO Matthew A. Runci announcing his retirement after 17 years leading the association, followed by the selection of Dave Bonaparte as his successor beginning in 2013. We weathered an office move to  historic downtown Manhattan, and then really weathered what might be the superstorm of the century. As 2012 comes to a close, we're taking note of a few things for which we are most thankful:

1. The support of our members. It is a privilege to represent the largest network of professional jewelry retailer and supplier firms in the United States. They are the foundation for our work to maintain consumer confidence of the fine jewelry industry. Without their support -- and professionalism -- Jewelers of America could not successfully promote a vibrant future for the entire jewelry industry. We are so grateful that in the past few years, our members have shown increasing commitment to Jewelers of America by renewing (and joining) in growing numbers.

    

Sandy Relief: How Jewelers Can Help

With our offices located near Wall Street in New York City, Jewelers of America’s staff experienced Hurricane Sandy’s destructive force firsthand. We feel very lucky that no staff member was harmed in the aftermath. Amongst all the destruction and devastating loss that we’ve seen in the last few weeks, it’s been unbelievably inspiring to see the resilience of the communities and people most affected in Sandy’s path.

We’ve also been inspired by our own members -- many who, while facing tragedy, offered help to others in their communities. Jewelers of America jewelers feel deep connections to their communities -- many have been in business for generations, even centuries. Here are a few messages of support by Jewelers of America-member jewelers that we noticed on Facebook over the last two weeks. From opening their stores so people could charge phones or get warm to offering to get gas or give cash to their customers -- Jewelers of America members used social media to reach out with support.

For all of the storm's destructive force tearing down structures and decimating towns, Hurricane Sandy brought together communities, businesses -- the nation -- in its aftermath. Did you feature Hurricane Sandy relief in your business, are you planning to? Let us know in the comments below.

How You Can Help
Many jewelers have contacted us with their words of support and to ask how they can help. We’ve compiled a list of ways to help support Hurricane Sandy recovery efforts, whether you want to help personally or get creative and incorporate donations or volunteering into an aspect of your business.

Relief Agencies:

• Hurricane Sandy Relief Foundation: http://sandyrelief.org
• Red Cross: www.redcross.org/hurricane-sandy
• Salvation Army: www.salvationarmyusa.org
• Waves for Water: www.wavesforwater.org/project/hurricane-sandy-relief-initiative
• Staten Island Recovers: https://statenisland.recovers.org
• Food Not Bombs: www.foodnotbombs.net/relief.html
• Brooklyn Recovery Fund 
• Feeding America: http://feedingamerica.org

Volunteer:

• Occupy Sandy: http://interoccupy.net/occupysandy/
• United Way: www.unitedforimpact.org
• Hope for New York: http://hfny.org/hurricane/
• Jersey Cares: www.jerseycares.org

For more coverage of Hurricane Sandy and our industry, check out JCK's article, How One Jeweler is Helping in Aftermath of Sandy and How You Can Too. 

Holiday eCommerce Trends That Will Make You Get Online

We're a little obsessed with infographics. We generally keep this little habit to ourselves, browsing infographics online when no one is looking. But this one, which captures key data from a LivePerson.com Holiday eCommerce survey, we just had to share. With so many jewelers still not embracing the online and eCommerce marketing and business model, it's important to emphasize the amount of pre-purchase research and brand interaction that is involved in a customer's shopping patterns -- let alone actual purchases made through the convenience of online and mobile commerce. Check it out, if it doesn't get your jewelry brand to invest in your online presence, maybe it will spark a love for infographics.

Holiday Security Tips for Small Businesses

With holiday shopping comes increased customer traffic, longer store hours, temporary staff and a larger jewelry inventory. Your holiday prep isn't just about hanging holiday lights, holiday preparations should also include a thorough review of your safety precautions. Jewelers Mutual Insurance Company often sees an increase in sneak thefts, grab-and-runs and jewelry robberies during the last few months of the year, so reviewing safety precautions now is critical.

Follow Jewelers Mutual’s safety checklist to help keep your store and staff safe and secure this holiday season:

• Make sure you have adequate and appropriate insurance limits for your increased inventory during the busy selling season. Work with your insurance agent to increase your limits, if necessary.

Election Day: Jewelry That Says "I Voted" Best

Election day is here. While we love to showcase our voter pride, but “I voted” stickers just don’t do it justice. We prefer to showcase our election true colors with gems, of course.  No one can miss support of Obama or Romney with these beauties. We think Michelle and Ann would agree!

Jewelers Affected by Hurricane Sandy: Assistance is Available

Jewelers of America, itself shutdown due to Hurricane Sandy's landfall in Manhattan, is thinking of its members and jewelry businesses that are located in the destructive path of this massive storm. We understand that Hurricane Sandy has caused not just a physical and financial disaster, but an emotional one -- as scenes of Hurricane Sandy's destruction show neighborhoods and entire towns destroyed. We've compiled some resources that jewelry retailers and suppliers can reference as they begin to assess and recover from any damage Hurricane Sandy caused to their homes and/or businesses.

5 Holiday Marketing Trends Every Jeweler Should Know

There's no denying that the jewelry industry, and jewelers especially, are confused with how to navigate the growing online landscape. One thing is certain, jewelers can no longer ignore the importance of having an online presence. Email marketing provider Constant Contact has identified marketing trends that will help you successfully market your brand online. Use them to compete with big guys with your marketing campaigns for the holidays and beyond.

1. Mobile Is Here
Have a website, great, but is it mobile? Today's customers want to be able to find you and shop whenever and wherever it's convenient for them -- and for a growing majority that is on their phones. Don't miss out on these customers -- who often are more apt to respond to the right promotions: according to Constant Contact, 70% of mobile search results get customers to act within one hour and mobile coupons get 10x the number of redemptions.

Daunted by the thought taking your brand mobile or m-commerce? Jewelers of America's partnership with WR Cobb Online saves members 57% off its e-commerce platform and other exclusive discounts. Working with WR Cobb Online is easy; they handle all the details of expanding your brand online, freeing you up to focus on growing your business. Learn more here.

3 Email Marketing Tips for Holiday Campaigns

As you prepare your holiday marketing campaigns, email should be in the mix and get priority over social media. According to recent research, 4.25% of website visitors from emails turn into purchasing customers, while only .59% of visitors from social media convert to customers.

Determining the right content and the right approach can help your emails go from just being opened to being read, saved and even shared with your contact's friends and family. Consider these strategies that we've compiled from the leader in email marketing, Constant Contact, to help your brand's promotional emails resonate more with your jewelry customers.

The Time is Now for Kimberley Process Reform

As the Kimberley Process Certification Scheme nears its 10-year anniversary, it is at a critical juncture. Last month, U.S. Ambassador Gillian Milovanovic, the 2012 Chair of the Kimberley Process, discussed the need to update the KP definition of “conflict diamonds” in a Vision Statement and FAQs. Jewelers of America stands behind the Kimberley Process Chair and supports her forward-thinking reform efforts.

With that in mind, we strongly encourage Jewelers of America members and the jewelry industry at large to join this effort by speaking up for reform. One way to accomplish this is for U.S. jewelry retailers and suppliers to reach out to their supply chain partners, especially in places like India, and explain their commitment to Kimberley Process reform. Jewelers of America has prepared a “Supplier Letter on KP Reform” (PDF) for jewelry companies to use to get the message out to industry partners.

The jewelry industry should be proud of its efforts to eliminate conflict diamonds but must also recognize that it faces new challenges. These include growing public concern with any manifestation of violence in connection with diamond mining, pressure from human rights groups and the rising threat of broad government regulation. One thing is clear: without reform, the relevance of the Kimberley Process will continue to erode and could create gaps in consumer confidence, harming the fine jewelry industry.

To learn more about Jewelers of America's stance on conflict diamonds and other responsible business issues, visit www.jewelers.org.

Check is in the Mail! Talking to Customers About the De Beers Diamond Settlement

After years of delays, the first checks from the De Beers Class Action Settlement were finally mailed on August 31 to the jewelry resellers (including retailers) who filed claims. While you may have already cashed your settlement check, your customers will have to wait a little longer. According to the De Beers Diamond Class Action Settlement website, www.diamondsclassaction.com, distribution to other subclasses (including consumers) should take place within the next few months.

While some in the industry are happy with the results, jewelry customers who expected a big payment could be disappointed once the checks finally arrive. Jewelers of America offers the following tips to help manage expectations and answer consumer questions about the settlement:

Blog Hand Holding for Jewelers

We're always trying to connect jewelers with  the power of Jewelers of America's consumer education arm, Jewelry Information Center, for blog and social media content and consumer jewelry marketing ideas. Let's face it: who has time to post, tweet, like and blog for their business, while running the business?

But it's important for jewelers to stay on top of jewelry trends and celebrity fashion and showcase that to their online customers, friends and fans. Jewelry Information Center's website, www.JIC.org, makes that easy, as Matthew Perosi of the Jeweler Website Advisory Group explains in "Blog Hand Holding For Jewelers," excerpted below:

Today, I'd like to hold your hand (virtually I guess) as I lead you through the exact steps of how-to take a blog post from another website and creatively use it for your own jewelry store.

Let's start with a revisit to the Jewelry Information Center website. As of this writing, on their website they have a page about Engagement Ring Trends. Here's the URL: http://www.jic.org/?page=engagement-trends. If you're following along for the actual Golden Nugget lesson then you should open that URL in another tab then keep reading.

Jewelry Information Center's website features jewelry trends, like engagement rings

That JIC page covers 3 engagement ring trends:
1. Fancy Shaped Diamonds
2. Romantic Vintage Inspiration
3. Brilliant Color

You would start your own blog post with a reference to their website, perhaps saying something like...

Read on for tips on how to easily turn Jewelry Information Center's engagement ring trends into content for your brand online.

via www.jwag.biz

Tapping Jewelry Information Center for Jewelry Blog Content

We were pleased to see industry marketing and SEO expert Matthew Perosi, of the Jewelry Website Advisory Group, profile Jewelers of America's consumer education arm, Jewelry Information Center, as a great source for jewelers' blogs. We've noticed more of our members sharing Jewelry Information Center's fun Facebook posts, but Perosi shows in his article, "Tapping the JIC for Jewelry Related Blogging Topics," that jewelers should use the Jewelry Information Center website (JIC.org) for easy blog content as well.

We've included top tips from his article here -- and invite you to check out JIC.org for jewelry-related content, to subscribe to Jewelry Information Center's jewelry trend emails and follow JIC on Facebook.

Jewelers: Be Smart When Buying Gold

The sky-high gold prices of recent years have meant a major uptick in jewelry retailers buying-back gold from consumers. For many jewelers this has become a significant part of their business. A recent crackdown by New Jersey law enforcement, underscores the fact that jewelers in all states must be vigilant about complying with local, state and federal requirements when buying gold or other precious metals from consumers.

Jewelers of America has compiled the following tips to help you when buying back gold.

Fine Jewelry Preview Unveils 2013 Jewelry Trends

Last Tuesday, July 31st, Jewelers of America held our annual Fine Jewelry Preview that unveils jewelry trends for 2013 to garner editorial coverage of fine jewelry and promote the jewelry of Jewelers of America's Supplier Members. The event was hosted by our consumer education arm, Jewelry Information Center.

Jewelry trends showcased included: statement necklaces and earrings; unique colored gemstones, like boulder opals, watermelon tourmaline and rough-cut quartz; sterling silver pieces; big and bold cultured pearls; and beyond-bridal platinum. We've included some highlights of the beautiful jewelry below.

Pictured above is the collection of more than 30 Jewelers of America Supplier Members who were featured in the preview. We showcased jewelry from Alex Woo, Alexandra Mor, Art Jeweller, Bree Richey Designs, C.J. Recht, Claudia Endler, Gumuchian, Ivanka Trump Fine Jewelry, Jemily, Jewels of Ocean, Just Jules, K. Brunini, Kamari Silver, Mark Patterson, Mattioli, Mijou Jewelry, Orlanda Olsen, Pamela Huizenga, Pancis Gems, Stuller, Suzy Landa, Syna Jewels and ZAIKEN Jewelry.

Jewelers of America Supplier Members Ivanka Trump Fine Jewelry "Lao Tong" earrings (left) and Gumuchian Cloud Nine sapphire earrings (right)

Jewelers of America’s Political Action Committee Makes Annual Visit to D.C.

On June 20, 2012,  Jewelers of America led a delegation of jewelers to Washington, D.C., to meet one-on-one with 28 lawmakers. The timing of the trip was very important, since major policy issues that impact jewelers will most likely be voted on this fall, after the elections. This was the second consecutive year Jewelers of America held the fly-in, and we've included highlights of the advocacy visit in our photo round-up.

The Health Care Law & Your Jewelry Business

As independent business owners, do you know how the health care law will affect your business? With the U.S. Supreme Court ruling on June 28 to uphold President Obama's Health Care Law, titled "The Affordable Care Act," that question has become more important than ever before.

To help your business navigate the complex health care issue, Jewelers of America has updated a breakdown of the law, prepared for JA Members by our legislative counsel, Haake & Associates. The overview looks at the Health Care Law’s potential effect on jewelry businesses and their customers. It covers possible penalties and incentives put in place by the law, as well as insurance industry reforms.

It is just one of the issues covered in Jewelers of America's Guide to Legislative Issues, the updated Health Care Law overview can be found on page 8: Click here to read the full PDF.

Prepare Your Jewelry Business for Hurricane Season

The time to start preparing for hurricanes is long before one ever hits. If you live in a coastal community, hurricanes threaten your business during hurricane season, which runs from June 1 through November 30. By preparing your business and establishing a continuity plan, you’ll be able to react to and recover from any type of catastrophe. That’s why Jewelers Mutual Insurance Company, which has been protecting the jewelry industry for nearly 100 years, recommends you take time now to review its online Hurricane Preparedness Guide.

The Guide is designed specifically for jewelry business owners and includes tools, tips, and checklists that are critical to preparing your jewelry business for, and reacting to, any crisis precipitated by hurricanes. What you learn may save your business in a hurricane or other disaster.

 

A street in Highstown, NJ, during the flooding that followed Hurricane Irene in 2011

 

Be a Friend of the Diamond Development Initiative

by Susan Thea Posnock, Assc. Director of Public Affairs

Did you know that artisanal diamond mining accounts for 15% of global gem diamond production? Unfortunately, the miners who unearth these gems suffer from extreme poverty, lack of education, and poor availability of basic health and safety equipment and supplies. Jewelers of America members, however, can help improve conditions in the artisanal diamond sector by supporting the Diamond Development Initiative (DDI) through the Friends of DDI campaign.

Alert: Undisclosed Synthetic Diamonds Reported at Labs

By Susan Thea Posnock, Assc. Director of Public Affairs

Jewelers of America is closely following news reports that hundreds of undisclosed synthetic diamonds were recently submitted to gem labs in Antwerp, Mumbai and China. The synthetic diamonds in question were mostly .30 to .70 cts, very good to excellent makes, F to J color and VVS to VS clarity. Internal characteristics of the stones were feathers, pinpoints, and small dark crystals.

Given their similarity to natural inclusions, the labs surmise that the stones were intentionally made to simulate natural diamonds. Synthetic stones may not be distinguished from natural diamonds through standard tools such as microscopes.

In order to protect the reputation of your business -- and consumer confidence in the diamond and jewelry supply chain, Jewelers of America urges members to take the following due diligence steps:

Jewelry Trend Fall 2012: Bow Jewelry

Looking ahead to fall trends, one of the top jewelry trends jewelry retailers should snatch up for their showcases is bow jewelry! Feminine and whimsical, bow-tie jewelry will be everywhere this fall, but it's not just for the super sweet. Seen in a variety of styles -- from sterling silver to diamonds, and traditional to free-form designs -- bow jewelry appeals to a range of customers, from young girls and to mature women. 

Get more details on the styles pictured below at our Jewelry Trend Report.

JA to Present Fall Jewelry Trends during June Media Tour

Catch Jewelers of America's Director of Communications, Amanda Gizzi, as she talks fall trends on Morning Shows across the country on June 1st.

As the spokesperson for Jewelry Information Center, Jewelers of America's consumer education arm, Gizzi will be showcasing JA Supplier Member jewelry that represents some of the hottest fall jewelry trends for 2012, including statement earrings and necklaces, royal purple jewelry, bow jewelry, hand-hammered metal, one-of-a-kind gemstones and more.

Video: Top Jewelry Trends to Stock for Fall 2012
In "Shop the Show," Gizzi gives a quick overview of the top jewelry trends to stocking up on at trade shows, like JCK Las Vegas, Couture or the JA New York Show. The short video features JA Supplier Member jewelry and can be viewed at Jewelers of America's eLearning Center at www.jewelers.org.

JA Supplier Members can have their jewelry featured in Jewelry Information Center's media promotions and trend spotlights. For more information, visit www.jewelers.org.

 

JA Seminars & Events @ JCK Las Vegas

We're revving up for Jewelry Week in Las Vegas, May 31-June 4. Jewelers of America will be at the JCK Show at Booth #L110, located in the Lobby of the Mandalay Bay Resort Convention Center. Stop by to learn about our new member discounts and programs -- or find us at these other exciting events:

Six Steps to Prevent Smash, Grab & Run Crime at Your Store

When your jewelry business is closed, it is still a target to criminals. Losses from smash-grab-and-run crimes account for a large portion of claims submitted to Jewelers Mutual Insurance Company and seem to be on the rise. Jewelers Mutual recommends the following key precautions to decrease your risks.

Alarms are Not Enough
When you have a properly installed, working alarm system, you can decrease your risk of burglaries. Unfortunately, your alarm system will not deter a smash-grab-and-run burglar. Even inexperienced criminals can smash windows and take merchandise displayed in showcases in just a couple of minutes, long before police can respond to an alarm.

The best way to prevent a smash-grab-and-run crime is to store as much merchandise as possible in safes or vaults and protect glass doors and windows with physical barriers.

Follow these six key steps to avoid smash-grab-and-run crime: