Pinterest has caused a buzz in the marketing world recently. Studies have shown that Pinterest is a powerhouse when it comes to online purchases, making it a comparable advertising space for retailers to both Twitter and Facebook. Has your jewelry business taken advantage of it yet?
Similar to Facebook, Pinterest offers two types of accounts: Personal and Business. Jewelers who sign up as a business can then verify their website by adding html code or a zip file to their site. Unlike Twitter or Facebook where the platform itself chooses who to verify, Pinterest allows its users to verify themselves.
One feature unique to business accounts on Pinterest are analytics, which you find in the main menu under your account name. These analytics measure performance data for your store’s profile, pins, and even others’ pins from your website. This is an extremely valuable tool for measuring your store’s reach and growth, but can be a bit daunting for first-time users. Likeable Jewelers, our social media marketing partner, walks you through some key areas of Pinterest analytics that can reveal more about how customers near and far respond to your jewelry product online.