Each year, Jewelers of America's consumer education arm – Jewelry Information Center – honors jewelry industry notables whose work raises the visibility and status of fine jewelry and watches at the GEM Awards gala. As we plan for the prestigious event – considered the Academy Awards of the fine jewelry industry – it’s time to introduce the individuals and companies being recognized at the 2014 GEM Awards ceremony on January 10, 2014.
Marie Helene Morrow, owner of Reinhold Jewelers in Puerto Rico, will receive the 2014 GEM Award for Lifetime Achievement. We can’t wait to honor Morrow’s contributions to the fine jewelry and watch industry; in her career, she’s grown Reinhold Jewelers into a 12-store jewelry destination, discovered jewelry design greats (David Yurman among them) and still made family her first priority.
Morrow’s passion for cultivating talent and building relationships with artists and luxury brands has made Reinhold Jewelers a name to be reckoned with in the industry for more than 35 years. She is very active in the jewelry industry and is known for her selfless work with numerous charities that support her community in Puerto Rico. Her well-rounded personality and passion in both her personal and professional life makes her worthy of a Lifetime Achievement award.
Morrow tells us more about her company, her start in the industry, and some personal facts about herself that you most likely didn't know:
Why is Reinhold Jewelers such a jewelry retail success story?
I founded Reinhold Jewelers in San Juan, Puerto Rico, over 35 years ago with a definite female point of view. Reinhold Jewelers is considered a designer haven where the #1 priority is the designer and not the brand. Every piece of jewelry in Reinhold Jewelers has been identified from day one with the name of the designer. My brand has an emphasis on Puerto Rican culture and art, which can be seen in our yearly Holiday book. We have 12 stores, three of which are Reinhold Jewelers, one is David Yurman, seven are TOUS and one is Kiyume.
Who are some designers you helped discover through Reinhold Jewelers?
David Yurman, John Hardy, Lisa Jenks, Katherine Jetter, Sevan Bicakci and Anna Ruth Henriques.